Preen Press Information graphic
From:

Ferguson Caras LLC
989 Herrick Brook Road
Pawlet, VT 05761
802-325-3200


New Preen Battery-Powered Spreader
Set to Shake Up Market in Spring 2012


Preen Weed Preventer with New Spreader
Preen Garden Weed Preventer
with Battery-Powered Spreader

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Lebanon, Pa., August 8 – With the flip of a switch, Lebanon Seaboard's Preen brand creates a new benchmark standard for applying granular home garden products. The new Preen Battery-Powered Spreader will be unveiled at the Independent Garden Center Show (IGC booth 1817), August 16-18 at Chicago's Navy Pier, and rolled out nationally to consumers in spring 2012. Many who have tried and tested the new applicator cap – the first of its kind for a granular product – are calling it a game changer.

Preen is the category leader in pre-emergent weed preventers for the home garden. Now its signature yellow bottles will be offered in a new SKU with the patented Battery-Powered Spreader cap. The new applicator cap features an inner fan powered by two AAA batteries, which come installed. The consumer simply flips open the top, switches on the fan and points the cap toward the ground. Gravity feeds the Preen granules into the fan, which distributes them easily and evenly. Adjusting the angle of the bottle changes the flow rate of the application.

The new spreader applies Preen automatically and evenly, allowing gardeners to easily deliver just the right amount of Preen to large and small areas, plus the tight spaces under shrubs and between plants. The new spreader is also an ideal option for those with hand and wrist mobility issues.

Consumer research found that gardeners applaud the new applicator's "cool factor" plus ease of use, steady even application rate, directional spreading and ability to evenly apply Preen in difficult to reach spots, evenly and without fatigue.


Preen Weed Preventer with New Spreader
Preen Southern Garden Weed Preventer
with Battery-Powered Spreader

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"We're putting our full support behind the launch of this spreader," said Bill Kelso, executive director of Lebanon Seaboard, Lebanon, Pa. "It's not only a great product, and a great extension to our line, it's a conversation starter. It builds on the proven technology of the current Preen flip-top applicator cap, which has been a huge success. The new Battery-Powered Spreader will be welcomed by current Preen users, but, more importantly, it will catch the eye of new potential users intrigued by the new technology."

The new applicator will be available coast-to-coast in Spring 2012. It will be offered on both Preen Garden Weed Preventer, sold in northern markets, and Preen Southern Weed Preventer, sold in warmer southern markets.

Preen Garden Weed Preventer with the regular shake-top applicator cap is offered in bottles with 5.625 lbs. of product, estimated to cover 900 square feet, with a Suggested Retail Price of $17.99. The new Preen Garden Weed Preventer with the Power Spreader applicator cap is offered in a bonus size with 6.25 lbs. of product, estimated to cover 1,000 square feet, with a Suggested Retail Price of $22.99.

Preen Southern Weed Preventer with the regular shake-top applicator cap is offered in bottles with 4.25 lbs. of product, estimated to cover 1,000 square feet, with a Suggested Retail Price of $18.99. Preen Southern Weed Preventer with the Power Spreader applicator cap is offered in a bonus size with 4.75 lbs. of product, estimated to cover 1,120 square feet, with a Suggested Retail Price of $23.99.

The bottles are refillable from Preen's larger sized pails and bags. The batteries are estimated to run for a minimum of eight hours, which is enough to apply the equivalent of 80 bottles of Preen.

The new Battery-Powered Spreader products will be supported in spring 2012 by national consumer advertising and public relations campaigns. Those visiting the IGC show can see the new Battery-Powered Spreader at Lebanon Seaboard's booth 1817. For retailers wanting more information about the product, contact , the director of product management, at 800-532-0090 ext. 179.

Lebanon Seaboard Corporation is a manufacturer of lawn and garden, wild bird food and professional turf products. Brands include: Preen, GreenView Fertilizers and Grass Seed, Lyric Wild Bird Food, Lebanon Pro, ProScape and Woodace.

The Lebanon, Pa. manufacturer of lawn and garden products for the consumer lawn and garden, professional sports turf, landscape and golf course markets was founded in 1947 and built on a commitment to new product research and new product lines that out-perform competitive brands.

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